Luiz Carlos Trabuco Cappi’s appointment as the president of Bradesco in 2009 marked an important milestone in his long association with the Brazilian bank and its subsidiaries. For someone who joined the bank as a clerk at one of its branches in his hometown of Marília, his association with the company has now gone full cycle. Luiz Carlos Trabuco Cappi is a Bradesco veteran who has spent the whole of his professional life working at one of Brazil’s largest banks and Latin America’s leading insurance and pension services provider.
The timing of his appointment is especially crucial in gauging his success since settling in his new role. For several years, Bradesco had occupied the enviable position of Brazil’s leading private bank in terms of asset value and market share. However, it lost the position to Itaú Unibanco, which is its fiercest rival in the Brazilian financial market. The Brazilian economy was in turmoil with few banks meeting valuation required by Bradesco’s management to sanction acquisition. Most importantly, his predecessor, Márcio Cypriano was leaving the post for nothing less than company laws that has an age cap. However, he left an excellent tarck record at the company marked by several acquisitions and growth in key areas of the company.
Luiz Carlos Trabuco Cappi’s rise to the top of Bradesco’s leadership in 2009 began decades earlier when he was promoted from working as a clerk to serve at the company’s headquarters in Sao Paulo. After ending his two-year service in the bank’s Marilia branch in 1971, he rose meteorically through the company’s ranks at the headquarters. In just over a decade, he was made the company’s managing director in 1984. His excellent track record in the position was rewarded with further promotions in 1992 when he was appointed to serve as the executive director of Bradesco’s pension division. By the time he left the subsidiary in 1998, Luiz Carlos Trabuco Cappi had already been appointed to serve as its president.
In 1999, Luiz Carlos Trabuco Cappi was further entrusted with a new position within the larger Bradesco fraternity. He was moved to Rio de Janeiro to serve as the vice president of Bradesco Seguros, which is a Bradesco subsidiary specializing in insurance services in Brazil and the larger Latin America region. He was later promoted to the presidency of the subsidiary in 2003 and has overseen significant growth of the subsidiary into an important part of Bradesco. He excellent track record at the company, which saw him guide the company to achieve several milestones including doubling of the company’s value.
Spearheading Organic Growth
Following his appointment as Bradesco’s president, Luiz Carlos Trabuco Cappi outlined his vision for the company. While appreciating the changing economic environment in Brazil, he set out on a mission to promote the organic growth of the bank. This strategy was hinged on opening of over 200 new branches with the view of promoting internal growth. Since then, Bradesco has grown tremendously. He has not only overseen the opening of new branches; he helped the bank acquire HSBC Brazil for a reported fee of $5.2 billion. His success saw him named the 2015 Entrepreneur of the Year by Dinheiro in the Finance category. This is in addition to the Insurance Personality of the Year Awards he won in 2003 and 2007.
Education Background and Organizational Membership
Luiz Carlos Trabuco Cappi graduated with a Bachelor of Arts degree in Philosophy from the University of São Paulo. He furthered his education with a postgraduate degree in sociopsychology from São Paulo School of Sociology and Politics. In addition to his current roles at Bradesco, he also heads Fenasaúde where he is also a board member. He is the president of Bradesco Vida e Previdência SA and Brazilian Federation of Bank Associations among others.
Learn more about Luiz Carlos Trabuco Cappi: http://fotos.estadao.com.br/galerias/cultura,luiz-carlos-trabuco-cappi-e-lucilia-diniz-ofereceram-jantar-em-torno-do-prefeito-joao-doria-e-sua-mulher-bia-nos-jardins,30901