Fabletics was founded by Adam Goldenberg, Don Ressler and Kate Hudson. In July 2013, Kate Hudson was approached by Adam and Don who knew that she was the perfect partner to join their athleisure brand. Who better to represent Fabletics than Kate! She truly represents what they envisioned Fabletics to be, as Kate has a flexible personality, as well as having a fit and active lifestyle. Kate is heavily involved with Fabletics and hands-on with reviewing budgets. She also personally oversees the design process for her clothing line. She is not only a talented actress, but is also a brilliant business woman. Kate actively promotes and wears her own products and is very proud of Fabletics high-quality material.
Kate’s successful clothing line offers comfortable trendy workout clothes for women of all sizes. Fabletics exclusive athleisure wear offers a plethora of styles for woman including; sportswear, footwear, swimwear, outfits, tops, bottoms, accessories and more! Fabletics product line is well-known for being extremely comfortable and fashionable. Their customers have the convenience of shopping from the comfort of their own home.
Fabletics has found success by using the “Reverse Showroom” technique, which allows their customers to browse in any of their 22 brick-and-mortar stores. Every outfit that their customers try on is added to their online cart to purchase at a later date. This method has proven to be highly profitable for Fabletics. Within 3 years, Fabletics has already earned over 250 million dollars. Fabletics lower prices and VIP membership with discounted prices, has set them apart from other competitors such as Amazon. Amazon is well-known for their high profits in clothing. However, Fabletics personalized subscription strategy has surpassed Amazon in sales by allowing their customers to choose and personalize a vast variety of styles providing them with fashionable, yet comfortable clothing for all shapes and sizes. Women all over the world are excited to have fashionable athleisure wear available, as Fabletics offers vibrant colored outfits that stand-out from other active wear product line.
Fabletics website offers a unique Lifestyle Quiz, which will help you find the perfect outfits to match your personality and style the best!