The outcome of a study conducted by Edison Research on behalf of PodcastOne advertising network was recently unveiled by the network’s Chairman, Norman Pattiz. The objective of the survey was to determine the consumer’s awareness and recollection of messages by different brands, and how the ability to remember anything specific about a particular product or service influenced their intention to make an actual purchase. It involved five leading consumer goods nationally across various service and product groupings, and the researchers did both post-study and pre-study analyses.
The research which is believed to be the only one of its kind so far produced interesting results about the message awareness of consumers about advertising on podcasts, and how they reacted to what they heard. Norman Pattiz who initiated and financed the survey is a well-known personality in the media industry. Under his competent leadership, Westwood One Studio which he founded has become the biggest radio network that provides news, entertainment, sports, traffic programming, and talk shows to the Broadcasting Sector. At one time or the other, Westwood One has distributed, owned or managed major networks such as CNN Radio, Mutual Broadcasting System, CBS News, NBC radio networks, NCAA Basketball , NFL Football, and the Super Bowl.
In the immediate past, he has established PodcastOne Sales and PodcastOne as the leading national podcast sales and marketing company. He found Courtside Entertainment Group in 2010. Both President Bush and Clinton respectively appointed him on the Broadcasting Board of Governors of the United States of America. The board superintends Middle East Broadcasting, Radio Liberty, The Voice of America, and Radio Free Europe, which all provide broadcasting services about nonmilitary activities of the US. Pattiz was also the brainchild behind the conception and launching of television and radio networks in Arabic in every country in the Middle East. There is a particular broadcasting network in Farsi language with weekly listeners numbering more than 40 million in Iran. To Crown it all Mr. Pattiz was given the Giants of Broadcasting Award from the Library of American Broadcasting, and he was inducted into the National Radio Hall of Fame in 2009.
The findings of the survey mentioned above indicated that 60% of the respondents knew about a particular grocery product. 47% knew about a financial service without depending on any advertising message, while knowledge about a particular message of the campaign for an aftermarket product in automobiles rose by 60% in the post-survey. 76% of the participants knew about a casual restaurant for dining.