For some companies, making a list of the top 5000 fastest growing businesses in the United states might not mean too much, but when a company places slightly above the 400 mark on that list, it is a big deal. As one of the fastest growing companies in the U.S. today, Waiakea bottled water placed at number 414 on the list published by Inc. 5000. This brand of bottled water has had an increased growth of more than one thousand percent, which has placed it alongside such impressive names in the business world as Microsoft and Patagonia.
The founder and CEO of Waiakea water, Ryan Emmons, has always striven to present his brand in an innovative way. He focuses his marketing efforts on presenting the water as coming from a sustainable resource. Since the water is sourced from a natural spring at the base of the Mauna Loa volcano on the island of Hawaii, the water captured for the Waiakea brand is constantly renewed by the rain and snow that falls there.
The slogan the company uses to draw attention to their brand, encompasses Waiakea water’s sustainability, its health benefits and the company’s actions toward social responsibility. As a healthy beverage, this water is naturally enriched with calcium, potassium, silica and magnesium. This occurs when the water passes through underground layers of volcanic rock. It also has a pH level that makes it better for hydration. As an alkaline water, it has a smooth, refreshing taste that is uniquely its own.
The aspect of social responsibility taken on behalf of the team behind the Waiakea brand comes from the company’s partnership with an organization called Pump Aid. This organization brings clean water to underdeveloped areas in Africa through the construction of water pumps. Mr. Emmons has commented on the partnership his company has with this non-profit organization, which has helped serve more than 450,000 people in the region of Malawi with clean water. For every liter of Waiakea sold the company donates 650 liters of water to Pump Aid. This amount is equivalent to about 5 percent of the company’s profits.